I would like to know if you have in the roadmap reporting on KPIs such as Readability or scroll rate, it would give us a better view on how our content is performing in email
Engagement is measured by 4 major metrics, and the 4th is not clciks, but scroll rate or readability:
Open Rate – The more opens, the higher your Engagement Score.
Hard & Soft Bounce Rate
Unsubscribe & Complaint Rate
Lateral Scroll Rate – The more deeply they scroll (indicating that they are reading),the higher your Engagement Score.
Looking forward to eharing from you.
Scroll rate is a measurement that can only be captured in web pages, not in email clients. By definition, email clients do not implement a full HTML browser rendering engine. Therefore the technologies used to capture that information in web pages cannot be implemented in the HTML code of emails.
Vice President - Product and Client Success
Maropost Marketing Cloud
I understand, is there any other way to calculate engagement for emails that have no real call to action? Maybe time spent or something similar?
Telemetry for email only provides basic data points such as