After using Maropost for a few months I've noticed a few areas that I believe could benefit from improvements in order to make the user interface more friendly, as well as reduce reliance on the support team
In addition I believe that there is a large segment issue that should be addressed in the near future as it makes relationship database tables very unwieldy and require a large reliance on SQL Queries.
Segmentation Pulling Data based upon Certain Values
I super agree, especially in the platform improvements. I would also add here improve reporting, it is very basic at the time being, with no comparative option and applying a segment to a report is time consuming.
I with you on this @Mdilillo!!!
Just wanted to note that this request has always been available
Transactional One Off Emails - Ability to send emails that ignore opt/optout preference for transactional account update purposes instead of having to have a separate list.
By definition, all transactional messages are triggered via our RESTful API. You can send transactional messages to contacts as long as they are active contacts in your database.
I've responded to another ticket that we are working on upgrading the user experience for the image library.
The segmentation feature is one that requires a bit of explanation because people have misinterpretation of how it works. There is the misconception that the combination of ANDs and ORs of segment rules produces a single SQL statement with a single result set. This is not how any graphic segmentation works in any platform.
Each segment rule is it's own SQL statement producing its own result set. The AND operator between segment rules simply determines the intersection between the result sets while the OR operation between segment rules determines the union between the result sets.
[purchased Product ABC]
[purchased between 7 and 0 days ago]
is NOT the same as
[purchased Product ABC between 7 and 0 days ago]
The first segment will return contacts who purchased Product ABC at any time in the past and purchased ANY product last week.
The second segment will return contacts who specifically purchased Product ABC last week.
Vice President - Product Development
Maropost Marketing Cloud