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Re-associate Web Analytics parameters with Campaign rather than Content

It seems that the Web Analytics parameters would be better associated with Campaigns than with Email Content (similar to a subject line, from name, etc).

There are cases where a piece of email content is re-used or triggered from different events (re-send a piece of content at another time to contacts that don't open the original....or a piece of content triggered from one journey vs. another).  In these cases it would be good to be able to apply different analytics tracking parameters.

Also, you may have a different person building email content versus scheduling/sending a campaign and managing the business-side analytics.  The technical email developer may not know what web tracking parameters to apply, but the analytics-side person would.

So, would like to see the web tracking parameters pulled out of the content editors and added to the campaign configuration tools (in Campaigns & Journeys).



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