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Cleansing Rules - add criteria for repetitive Soft Bounces

I'd like to be able to automate the removal/cleansing/unsubscribe of contacts that continuously Soft-Bounce at least a specified number of times.

Would be great to add this as another optional criteria that can be added to Cleansing Rules.

I don't think there's currently any way to do this via segments/journeys/etc. in a fully-automated manner.

- Darek

6 people like this idea

Love this idea!

1 person likes this

Hi Darek,

Let me check with the Deliverability Team about this request.  Our MTA already has soft-bounce rules built in.   I'll get from them the rules first and let you know.  Let's see if what we already have is working.

Best regards,

Manny Ju

Vice President - Product Management

Maropost Marketing Cloud

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