It would be great to have an option to resend a campaign to the contacts that didn't opened the email.
Today you need to create a new segmentation or edit an existing segmentation. Neither of those options are great.
Create a new: you won't use that segmentation anymore and it would pollute your segmentations lists.
Edit existing: you can't use that segmentation for another campaign if you program sending days/hours to be send out automatically.
Our object model requires that a campaign be sent to an existing list or segment. That is a fundamental definition of the database itself. Hence, automatically creating such a campaign on the fly ends up still creating a segment in the end -- which is unfortuntately exactly what you don't want.
Can you check with your Customer Success manager? Perhaps there's a better segment rule that you can create -- one that is more reusable?
Vice President - Product Management
Maropost Marketing Cloud