1. Kindly hover over to the M logo on the left of your screen and click on “Email”.


2. Hover over to “campaigns” and click on “new A/B campaign”.


 On step 1 of creating the campaign please fill the required details.




  

E.g.

1. Campaign Name

2. From Email

3. Reply To Email     


On step 2 you can select the groups, content, subject, from name and size (%).  





Winner Group: The winner group is that group for which the percentage is fetched automatically after we mention the percentage for the regular groups.

e.g. Let say we have two groups A and B and we have given 30% of the total value to both the groups. Then the remaining 40% will be sent to the winners group.

Top Choice: Select the Subject line and From name based on the highest open rate and the content based on the highest click rate for the final campaign.

 

Highest Click Rate: Selects everything based on the highest click rate for the final campaign.

 

Highest Open Rate: Selects everything based on the highest open rate for the final campaign.

 

Note: Top Choice selection is default selection