1. Kindly hover over to the M logo on the left of your screen and click on “Email”.
2. Hover over to “campaigns” and click on “new A/B campaign”.
On step 1 of creating the campaign please fill the required details.
1. Campaign Name
2. From Email
3. Reply To Email
On step 2 you can select the groups, content, subject, from name and size (%).
Winner Group: The winner group is that group for which the percentage is fetched automatically after we mention the percentage for the regular groups.
e.g. Let say we have two groups A and B and we have given 30% of the total value to both the groups. Then the remaining 40% will be sent to the winners group.
Top Choice: Select the Subject line and From name based on the highest open rate and the content based on the highest click rate for the final campaign.
Highest Click Rate: Selects everything based on the highest click rate for the final campaign.
Highest Open Rate: Selects everything based on the highest open rate for the final campaign.
Note: Top Choice selection is default selection