Acquisitions primarily refers to acquiring of new customers, involves persuading consumers to purchase a company’s products and/or services. Customer acquisition management refers to the set of methodologies and systems for managing customer prospects and inquiries that are generated by a variety of marketing techniques
Acquisition Builder allows you to create lightboxes that appear as an overlay in any web page of your choice. You can also use the Builder to create forms that are embedded in line with you web page content.
Using Acquisition Builder is a two-step process. First, you’ll create a form that will either appear within the lightbox, or embedded in your web page. Then, you’ll use the visual Builder interface to create the logic on how you want your form to behave. You can do A/B testing to try out different forms, you can set up multi-step forms, and you can even display a different form depending upon the referral source that led the visitor to your site.