The cleansing rules are used to remove inactive contacts and internet bots. To target inactive contacts, you can create a cleansing rule for identifying contacts that are not opening your campaigns anymore. To target internet bots, you can create a cleansing rule for identifying contacts that register a high number of opens.
When unengaged or inactive contacts are cleansed, their journeys through all workflows end.
📋 Note: Cleansing is an automated process that takes place every day at 3:00 AM EST.
Managing Cleansing Rules
You can manage all your existing cleansing rules on the Cleansing Rules index page. This page also acts as the starting page to create new cleansing rules. For the existing cleansing rules, you can perform the following actions: enable or disable the rule, edit the rule, and delete the rule.
To access the Cleansing Rules Index page, in Navigation, go to AUDIENCE, and select Cleansing Rules.
Creating a Cleansing Rule
When you click the New Cleansing Rule button on the index page, the New Cleansing Rule page opens.
On the CLEANSE NON-OPENERS tab, you can create a rule to target the subscribers who don't open your email campaigns.
📋 Note: If you want to target non-openers from all the domains, then leave the Contact Domain Name condition blank.
And, on the CLEANSE MEGA-OPENERS tab, you can create a rule to target the subscribers that record multiple opens (which is an indication that those may be internet bots) for your email campaigns.
Viewing Cleansed Contacts
After a cleansing rule is executed, a notification is sent along with an option to download the list of contacts that were cleansed as part of the cleansing rule process. The downloadable file is available in .csv format and can be downloaded from the notification panel. You can also export the cleansed contacts using the [Export] action icon available on the Cleansing Rules index page.