The A/B campaign reports show the delivery and response data for each group of the A/B test as well as those of the final campaign sent based on the winning criteria.
Accessing the Report
In the Navigation, go to ANALYTICS, and select A/B Campaign Reports. The A/B Campaign Reports index page displays all A/B campaign reports along with a quick performance summary. Click the name of a campaign to see the detailed report.
📋 Note: You can also see the same campaign report on the Email Campaigns index page (Navigation > CAMPAIGNS > Email Campaigns) by clicking the campaign name.
The report shows the results from all the test groups in the A/B campaign side-by-side. If a winner has been chosen, then the split campaign is highlighted as the winner.
You can click the specific details on the test group results to see more details:
Test group – View the campaign report of the group.
Content – View the content used by that group.
List – View the details for that list.
Other response metrics – View a drill-down report for the metric.