One-Time Offers (OTOs), are "impulse-buy" products that are presented to the shopper during the checkout process. They may or may not be items that are normally included in the product catalog. They have a list price, but are usually sold at a discount just to incentivise the shopper to add the product to the cart.
There are two types of products sold as OTOs:
- Cross-sell-- a product that is complementary to one already in the cart. Example of a cross-sell item would be offering a discount on an HDMI cable to someone who has an HDTV in the shopping cart.
- Upsell -- a product of higher value that replaces the one in the cart. Example of an upsell item would be offering a 3 kilogram bag of coffee at a special discount price that replaces the 1 kilogram bag in the shopping cart.
One-time Offer products are typically presented to the shopper as:
- Order Bump -- usually displayed on the checkout page for the shopper to select and quickly add to the cart
- Within a Sales Funnel -- a more advanced type of process in which OTOs are presented sequentially to the shopper. A different product may be presented depending upon whether the shopper accepts or rejects the prior OTO.
Which OTO product appears to the shopper is dependent upon the product(s) in the cart. You will use Product Tags to associate an OTO product with one that has been added to the cart.
You have two options where you can display cross-sell products. In an Order Form, the cross-sell product can appear in a special section of the Order Form just for OTO products, or it can appear on the Thank You page. In your web store's shopping cart, the cross-sell product can appear either on the Check-out page, or on the Thank You page.
You can only display an upsell product on either the Order Form, or on the Check-out page of your web store. An upsell product will not appear on the Thank You page.
If the shopper is already intending to purchase a product that you've designed an OTO product, then it will not be presented to the shopper. Instead, a different OTO product will be presented, provided that it is one that is compatible with the products within the cart.