Using Maropost’s Preference Management feature, you can create custom preference options which can be used in the custom footers. The Preference Management Index page is the starting page on which you can design or customize the following preference options for your contacts:
- Manage Subscription
- 1-Click Unsubscribe
- Edit Profile
- Report Spam
- Thank You
To access the preference Management Index page, go to the Email menu, then from the Contacts submenu, select Preference Management.
Manage Subscription
Manage Subscription allows a user to subscribe/unsubscribe from a list. All the lists that a contact is present in are visible on this page. Also, if on any list, ‘Add to Unsubscribe Page’ is set to ‘Yes’, then those lists will be visible too.
In order to unsubscribe from all lists, user must click select ‘Unsubscribe me from all of my current email lists’, at the bottom of this page. If a user clicks on ‘Never email me again’ at the bottom of this page and clicks ‘Update’, the user will be added to the ‘Do Not Mail' list of your account, which means they will not receive any future communications from the sender.
1-Click Unsubscribe
When a user clicks on 1-Click Unsubscribe, they are removed from all the current mailing lists of an account. However, the user can resubscribe to a list through the ‘Manage Subscription’ page, if you add the email back to new lists, or if you use the toggle status on the contact show page.
Edit Profile
The Edit Profile option lets a user edit contact information. It shows the default fields and the custom fields for which ‘Add to Unsubscribe Page’ is set as YES.
Report Spam
The Canadian Anti-Spam Law (CASL) requires that you include the following pieces of information in each campaign you send:
- Your name and/or company name
- Physical mailing address
- Contact information
- An unsubscribe mechanism
Reporting spam is a part of the ‘Unsubscribe Mechanism’ that a user can use to file a complaint/ abuse if they receive any unwanted emails. This adds a user to the ‘Do Not Mail' list of an account and the status of the contact becomes ‘Complained’.
If a contact gets added to the ‘Do Not Mail' list, then they do not receive any further communication from that account until the contact email is removed from this list.
Thank You
A thank you page is a page with confirmation message that shows after an action has been completed successfully. You can use the default thank you page or create a custom one to use. Adding tags like {{contact.email}}, {[contact.first_name}} makes the page appear more personalized.