The Preference Management feature enables you to create custom preference pages that can be included in the custom footers. Each preference page is intended to provide your contacts with a specific option to manage their preference, for example, managing which lists they want to subscribe to, updating their profile information, a single-click unsubscribe from all lists, reporting spam.
The Preference Management Index page (Navigation > AUDIENCE > Preference Management) is the starting page on which you can create and manage the following preference pages: