Use Live Content to add relevance and urgency to your emails. Images change within an email depending upon when it's being read. Live animation within an email makes static content come alive.
Optimize on Open is a single image tag that will display a different image in an email depending upon the date and the time that the email is being viewed. This type of image tag is very helpful when you want to display a different offer or a different call to action within an email depending upon when the email is read.
A countdown timer adds urgency towards a specific deadline such as the release date of a video game or product, the start of an event like a conference or webinar or sporting event, or the grand opening of a store location.