Mobile App Events are timestamped records that your developer encodes within the mobile app to be passed back to Maropost Marketing Cloud. Events capture important actions that the users perform within the app.
Events captured by the mobile app and reported back to Maropost Marketing Cloud are displayed within the user interface where they can be used in a variety of ways including:
- Analytics — Gain insight into how users are interacting with the mobile app. For example, Events captured by a media app will help the marketer know which videos or which articles are the most popular.
- Triggered Messages — Send a follow-up mobile app message as the result of an in-app Event. For example, users who have completed a level in a Fitness app or a Gaming app will be sent a triggered message congratulating them on their achievement. Another example is a real-time push notification sent to a mobile app user who enters a retail store and the mobile app detects an in-store beacon.
- Segmentation — Re-marketing campaigns can be sent to mobile app users based on which Events we have recorded for them. For example, users who read a particular novel in a Book Reader app can be sent a promotional mobile app message announcing the upcoming release of the next novel in the series.
Every Event is associated with each mobile app user's session. This enables analytics, triggered messaging and segmentation of Events that are filtered both by attributes of the Event and attributes of the session (e.g. Timezone, Language, Location, Mobile OS, Timestamp of the Event, etc.)