To access the Social Media module, click 'Social' from the dashboard. By default, you will be shown the Social Accounts set up screen.
Once in the Social Media module, you can navigate back to this screen by selecting 'Connected Accounts' from the Main Menu.
Select the social media network that you want to connect with by clicking its icon in the left side of the screen. At present, Maropost Marketing Cloud supports the following social networks and account types:
- Facebook Profile
- Facebook Page
- Facebook Group
- LinkedIn Profile
- LinkedIn Company
- Twitter Profile
From that point on, the authentication will be managed by the social media network you’ve selected.
All connected accounts will appear in the right side of the screen. Accounts that are managed by the same social network login ID are shown joined together.
Connecting to Facebook Groups:
There is one extra step required in order to connect Maropost Marketing Cloud to your Facebook Group. You will need to grant Maropost’s Facebook app access to your Group. Follow the steps below to complete the connection.
- Log in to your Facebook Group (assuming you are the Group’s administrator).
- Click on the settings icon of your Facebook Group and select 'Edit Group Settings' from the menu.
- On your Group’s Group Settings page, scroll to the 'Apps' section and click the [Add Apps] button.
- Enter 'Maropost' in the Apps search bar.
- The Maropost app will now appear in the selection window.
- Click the app’s icon, and then click the [Add] button.
- Click the [Save] button on the Group Settings page.
Managing Connections to Social Media Accounts
From time to time, the connection to a social media account may become disconnected. The most common example is the user password to the account is changed and needs to be refreshed. The marketer is responsible to refresh the connection within the application. During the time that the connection with the account is disconnected, any scheduled posts to that social media account are temporarily suspended. Once the marketer refreshes the connection to that account, the scheduled posts to that account resume.
A background task checks the connection status of every social media account on a daily basis. This monitoring proactively notifies the account admin that the connections need to be refreshed. The account admin will receive an email listing each of the disconnected social media accounts by name. The disconnected social media account’s icon will appear with a yellow exclamation mark.
Reconnect the account by clicking the refresh icon shown in the top-right corner of the account’s icon on the screen.
Once the connection to the social media account is reestablished, the social posts to that account resume.
Deleting a Social Account:
You are not allowed to delete a social media account if there are content scheduled to be posted to that particular account. If you wish to delete an account, then you must edit all of the scheduled posts one-by-one and remove the social media account from its settings. Only then, after there is no content scheduled for that account can you delete its connection.
If the social media account is defined for a recurring post, then you only need to edit the master copy of the recurring post. (You do not have to edit every single scheduled post of the recurring post).
Remove the social account by clicking the delete icon shown in the bottom-right corner of the account’s icon on the screen.