The home page in Maropost for Marketing is an at-a-glance dashboard that is a treasure trove of information that can be customized as per your needs through a plethora of widgets. The dashboard can also be helpful to track and tweak your campaigns and to present reports to your team, as it offers clear, concise, and visual data metrics.
You can add or remove the widgets to customize the dashboard as per your business needs. You can further personalize the dashboard by rearranging the widgets with a simple drag-and-drop.
📋Note: A personalized dashboard is tied to a user account and is available to the user across multiple accounts.
Listed below is a detailed summary of all the widgets available to you:
- Calendar
- Performance Summary
- Contact Search
- Recent Sent Campaign
- ISP Reports
- Recent Updated Lists
- Email Address by Domain
- Total Campaign Revenue
- Email Usage
- Email Volume
- Average Contact Lifecycle
- Subscriber Summary
- Mobile Engagement
- Push Session Tracking Summary
- Mobile App Analytics
- Recent Maropost Tweets
- Release Notes and Product Updates
Calendar
The calendar widget makes it easier for you to view all your scheduled campaigns for the month. You can click on a date to see the details of the campaigns scheduled for that day. You can click the link icon against the campaign detail to go to its performance page.
Performance Summary
The Performance Summary widget shows you how your email campaigns are performing over time through a visual summary. It provides essential details related to campaign delivery and performance such as sends, deliveries, opens and clicks, bounces, and complaints. You can use the filter drop-down menu to select the time period for which you want to see the summary.
Contact Search
The Contact Search widget enables you to query and search for your contacts with minimal clicks. The widget is very helpful when it comes to micro contact-level data. If you notice that certain email ids are constantly reporting bounces, you can put that contact’s email address in the widget to get all the details of the particular account.
Recent Sent Campaigns
The Recent Sent Campaigns widget is a great way to see the status and track the performance of your most recent campaigns. You can use the action menu to quickly duplicate a campaign and go to the campaign report. If you have enabled Revenue Tracking, this widget displays the related revenue as a column.
ISP Reports
The ISP Reports shows you all the deliverability data for your campaigns over a period of time categorized based on various domains such as Gmail, Yahoo, Outlook, and so on. The ISP Reports are generated for all the ISPs to which you send campaigns and can help you identify and troubleshoot deliverability issues faster.
Recent Updated Lists
The Recent Updated Lists widget shows you the lists that have been updated within a specific timeframe. If you have multiple lists and campaigns running at the same time, then this widget can help you keep track of updates to the lists.
Email Address by Domain
The Email Address by Domain widget helps you understand your customer base by viewing the breakdown per domain. Our Deliverability team continuously monitors all usage updates made by these ISPs to ensure that your emails adhere to new rules and your deliverability is always top-notch.
Total Campaign Revenue
The Total Campaign Revenue widget shows you the total revenue generated from all your campaigns.
Email Usage
The Email Usage widget enables you to see your email utilization. You can use the radio button to toggle between the monthly usage data and annual usage data. The 'Contract Annual Usage' option shows the annual email usage and is calculated starting from your contract start date up until the current date.
Email Volume
This widget shows you the email volume in a waveform. You can see the campaigns that have been sent and delivered over a period of time.
Average Contact Lifecycle
The Average Contact Lifecycle widget shows the average lifecycle (in number of days) of all your subscribed contacts. The information can help you monitor your contacts' behavior.
Subscriber Summary
The subscriber Summary widget shows the growth summary of your account that includes the count on new subscribers and unsubscribers along with the lifetime total data.
Engagement
The engagement metrics show the metrics on user engagement with your application. The users’ app engagement is a critical data point for business owners to judge the performance of the app. This widget shows you the time spent by users of iOS and Android on the app and their engagement. If you notice that people are in fact spending a lot of time on the app, but are not contributing to sales, it might be time for a UI/UX update for the app.
Push Session Tracking Summary
The Mobile Push Session Tracking Summary widget provides you a summary of mobile device sessions based on applications and operating systems.
Mobile App Analytics
The Mobile App Analytics widget shows you the session-by-session breakdown of your application users. You can choose to view data from a certain time frame and compare the app performance across iOS and Android. The widget also enables you to see both unique and new users which can help you sharpen your app promotion campaigns.
Recent Maropost Tweets
The Recent Maropost Tweets widget enables you to keep updated with Maropost's tweets.
Release Notes and Product Updates
The Release Notes and Product Updates widget enables you to stay up-to-date with Maropost's releases. On the widget, you can find information relevant to releases and product updates, such as links to the latest release notes, blog posts, bug fixes article, and much more.
