A custom report is a summary report that you can generate based on your choices. You can also filter the data to be included in a custom report. The report can be generated on a recurring basis and sent to any number of email addresses.
In the Navigation, go to the Analytics and then select Custom Reports. The Index page displays all your existing custom reports. The Index page also acts as the starting page to create new custom reports.
You can create the following three types of custom reports:
- Custom Campaign Reports
- Deliverability Reports
- Growth and Attrition Reports
Custom Campaign Reports
A custom campaign report is a detailed summary of your chosen campaigns. You can specify the campaigns and the metrics to be included in the report. The report is generated for the date range you specify and contains the information in the following format:
- Overview Tab – Displays the total delivery and response metrics.
- Details Tab – Displays the total delivery and response metrics for each campaign in the report. You can jump to any campaign’s report by clicking on the campaign name.
To learn how you can create a custom campaign report, see Creating a Custom Campaign Report.
Deliverability Reports
A deliverability report is an analytical report that helps you access the success of your campaigns based on the deliverability data. The report contains the campaign deliverability metrics broken down by the ISP. When building a deliverability report, you can select the ISPs and deliverability metrics (such as open rate, bounce rate, complaint rate, and so on) that you want in the report.
To learn how you can create a custom campaign report, see Creating a Deliverability Report.
Growth and Attrition Reports
A growth and attrition report is a metrics report on user growth and attrition to help you understand how your contact lists are growing or shrinking. You can specify the contact lists and the metrics to be included in the report. The report is generated for the date range that you specify and contains metrics only for the selected contact lists.
You can choose to include any of the following metrics in your report:
- Total DNM: Shows the total number of contacts across all lists that are added in the Do Not Mail (DNM) list.
- DNM per list: Shows the number of contacts in the individual lists that are added in the DMN list.
- Total User Attrition: Shows the total number of contacts across all lists that have unsubscribed from any of the lists. Note that this number includes both DNM and Unsubscribes.
- User Attrition Per List: Shows the number of contacts that have unsubscribed to a particular list. Note that this number includes both DNM and Unsubscribes for the specific list.
- Total Subscribed User Growth: Shows the total number of new subscribers across all lists. For example, if a user subscribes to three lists, then it is counted as three.
- Subscribed User Growth Per List: Shows the number of users subscribed to a particular list.
- Total Unsubscribed User Growth: Shows the total number of unsubscribes across all lists. For example, if a user unsubscribes to three lists, then it is counted as three. Note that this number does not include DNM.
- Unsubscribed User Growth Per List: This is the total number of unsubscribes across a particular list. Note that this number does not include DNM.
To learn how you can create a custom campaign report, see Creating a Growth and Attrition Report.
