Maropost provides web tracking as the final component required to give email marketers a 360-degree view of their customers. The fundamental purpose of promotional email campaigns is to drive traffic to websites where products are purchased, content is viewed, and white papers are downloaded (to name a few uses). As the name implies, web tracking tracks the pages on the website that your contacts view after they land on the website from the email.
📋 Note: You can use Maropost's web tracking ONLY to track the site visits of your contacts who have at one point in time clicked an email link (sent through Maropost) to a landing page on your site that has the web tracking script. The web tracking does NOT track anonymous site visitors’ page view activities.
Managing Web Tracking
On the Web Tracking Index page, you can add your websites to enable the web tracking feature. On the page, you can view and manage all the websites that you have previously added.
To access the Web Tracking Index page, in the Navigation, go to AUDIENCE, and click Web Tracking.
Web Tracking Capabilities – Basic and Advanced
Maropost supports basic and advanced capabilities for web tracking. You can use the basic capabilities of web tracking for simple tracking such as recency and frequency of page views. To learn more, see Basic Web Tracking. The advanced capabilities can be used for attributing e-commerce product purchases to email campaigns, tracking web funnels for completions, abandonment, and conversions, and displaying personalized content within emails based upon machine-learned content preferences. To learn more, see Advanced Web Tracking.