The test campaign reports provide information on how your test campaigns are performing. A test campaign report gets generated when you send a test email in the campaign builder flow.
The Test Campaign Reports index page lists the reports generated for all your test campaigns. To access the index page, in Navigation, go to ANALYTICS, and select Test Campaign Reports.
On the index page, for each test campaign, you can see the delivery metrics (such as sent, delivered, bounces) and customer engagement metrics (such as opens, clicks, total revenue). You can further click the test campaign name to navigate to the detailed campaign report consisting of the following tabs:
- DASHBOARD: Provides insights on how the test campaign is performing. You can see the delivery statistics (such as delivery rate, bounce rate), user engagement ( such as opens, clicks), revenue, and other important metrics.
- OVERLAY: Provides a click-map view of the email content displaying the links along with total clicks and percentage of the total clicks for each link.
- ISP: Provides insight on the performance of the test campaign based on Internet Service Providers (ISPs) of the recipients' email addresses.
- DETAILS: Provides details of the test campaign.
